SEO or Search Engines Optimizations.
This is a very important aspect of any web developing project. Seo is the process to make your website search engine friendly also generating traffic from specific keywords and phrases. Now for me this is more important than the website design itself, Because it doesn't matter how good your site looks, if the site doesn't comply with search engines algorithms, it will be never rank higher in searches like Google , Ask and Yahoo.
So how we improve a sites ranking in search engines. Ok there are a few topics I Would like to include which are important in my opinion.
Please note every site has a distinctive taste and its followers. So do only what suits your site.
Keywords - Keywords are like code in terms of searches.
Example -
I am looking for Male Belly Dancer, So I go to search engines and type Belly dancer male or male belly dancers or male Belly Dance. Now when the search engines get a request it will look for the most relevant site that is available on the net and position them in a result format.
Now how did you decide which keywords are relavant to your Website content? Because these keywords are vital to ensuring that people find
you when searching the Web for relevant terms or phrases.
Personally I use a few tools which generate keywords and they are free ! My favourite one is
https://adwords.google.com/select/KeywordToolExternal
After you have made a list of Keywords that you think are relevant to your site , you have to place them in the content, Please do not over use
keywords or put them densely because searches like Google and Ask
could penalize your site for keywords stuffing.
Density - Keywords density depends on how many times you use particular words with other content.
Example -
Suppose Belly Dance is the Keywords, Now just that word in your site density would be 100 percent. But if you add "lets celebrate World Belly Dance day all over the Globe " then the density will be 11- 12 percent. The best density of Keywords are between 12 and 20 percent.
Frequency - Keywords frequency means how many times keywords are
appearing in your content. the More the frequency of keywords ,the more
relevant it become in Searches. Many Webmasters try to use Keywords
frequency by stuffing keywords also hidden text , text which is hardly visible etc etc. In my personal opinion do not do that .That's called keywords spamming, And yes Google could punish you for that by bringing your page rank down. Instead use keywords frequency in different pages in your site.
Proximity - I don't know how to explain this bit. In my words it's the
distance between two keywords or phrases. Seo experts usually think
this is very very important, I am not so sure . Please use the following tool to measure proximity of Keywords and phrases used in your site.
Keyword Proximity Analyzer v1.03.
Tips - " The best approach to keyword research is to select keywords
with high efficiency i.e. selecting keywords that are popular yet less competitive "
Next I will discuss Meta tags , Title tag , Alt tags , body text , links and Directory listing (Dmoz etc)
Please note - I am not a professional expert of SEO , and all the suggestions I make could differ from others. Please seek professional help.