Ironically, it seems that most non-White groups prefer the more pallid complexions, so I'm not shocked at all. Unfortunately, the bleaching is not just a Desi thing.
I want to school with a lot of first generation African girls. I will never forget seeing a weird group of dark brown women with with light brown faces walking around at our graduation. People were whispering about it for the entire baccalaureate! I've seen bleaching cremes in some Latino shops as well.
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