There are people who feel that they've got to come up with something radically new -- a gimmick, if you will -- to make themselves stand out, attract interest and, potentially, gigs and other moneymaking offers like seminars, workshops, etc.
I've been involved in hatha yoga for a long time and have watched the rise of such things as Bikram Yoga (yoga performed in an overheated studio, like a sauna, to mimic India's climate), Power Yoga (cardio-intense yoga seems like an oxymoron, but oh well) and Yogiletes (a combination of yoga and Pilates).
You see the same thing happen in martial arts, sports and diet plans. Probably the motivation behind some religious sects, as well.
Frankly, I find I'm more inclined to like something when the creator says "I did it because it was fun!" (at least it's honest) than when the person goes into a pretentious spiel and makes it sound Important and a Boon to Humankind.
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What if the hokey pokey is really what it's all about?
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